On the second Sunday of January every year in Poland since 1993 we have a fantastic day. It’s the final of Grand Orchestra of Christmas Charity. This charity has been active for 25 years now. Each year thousands of people get involved in order to collect money to be spent later on medical equipment for infants and the elderly. No wonder our students eagerly help as well. There are many events organised such as concerts, sport matches, shows and firework displays. Here are some photos of what was going on that day in the local Culture Centre and in the streets in Złocieniec.
On January 4 2017 the pupils of the tourism commerce group of Jaunpils vidusskola went on an educational trip organised by Kuldīga Technology and Tourism School. The route of the trip was Jaunpils – Kuldīga – Īvande – Ēdole- Alsunga – Jūrkalne – Kuldīga – Jaunpils. The aim of the trip – to get to know interesting tourism objects, sights, to meet people who work in different areas of tourism and to work out their own tourism routes along Kurzeme region in the nearest future. Pupils had an opportunity to take part in a tourism marketing lesson in Jūrkalne and to get acquainted with the SWOT analysis carried out by chef executives of Pilsberģi Tourism Company, to see Pilsberģi hotel, to have lunch at Pilsberģi restaurant, to visit Alsunga Livonia Order Castle, Ēdole Castle, Īvande Manor, to see the monument Zviedru bura (Swedish Sail) and the steep coast of the Baltic sea in Jūrkalne.
Today we have been in Älmhult, a small town in southern Sweden which became IKEA’s cradle. We’ve got the whole story explained to us, which we are now telling you.
The story about Ingvar Kamprad and his IKEA, is the tale of how an ordinary little boy from a backward part of Sweden, with much ingenuity and hard work managed to create the world’s largest furniture empire in a few decades. His motto was:
“To create a better everyday life for the many people”
During the 50’s and 60’s nearly 2 million new homes were built in Sweden , many of them in large apartment buildings, intended for all those who moved from the countryside to the growing cities. These apartments, most with two rooms and a kitchen, had toilet with bathroom and hot and cold running water. But there was no furniture, and furniture was very expensive, for the most part completely handmade.
Kamprad saw as his task to provide the cheap, practical and beautiful furniture that could be offered at prices that all workers and employees could afford. And, at the pace that other countries’ workers were better off financially, the IKEA- concept grew and spread over the world.
IKEA is a Swedish multinational group of companies that designs and sells ready-to-assemble furniture appliances and home accessories. It has been the world’s largest furniture retailer since at least 2008. Founded in Sweden in 1943 by then-17-year-old Ingvar Kamprad, who is now one of the ten richest people in the world and the owner of a more than 40 billion dollar fortune
it all started back in the 1920s. At the age of five Ingvar Kamprad starts selling matches to his nearby neighbors and by the time he is seven, he starts selling further afield, using his bicycle. He finds that he can buy matches in bulk cheaply in Stockholm and re-sell them individually at a very low price but still make a good profit. From matches he expands to selling flower seeds, greeting cards, Christmas tree decorations, and later pencils and ball-point pens.
In the 1940s and 1950s Ingvar Kamprad is entrepreneurial in developing IKEA into a furniture retailer. This period sees the exploration of furniture design, ready-to-assembly, advertising, the use of a catalogue and a showroom to reach the many people.
During the 1960s and 1970s the IKEA concept starts to take shape. New IKEA stores open and hero products are developed such as POÄNG and BILLY bookcase. It is a time where concept takes shape and is documented in Ingvar Kamprad’s The Testament of a Furniture Dealer.
In the 1980s IKEA expands dramatically into new markets such as USA, Italy, France and the UK. More IKEA classics arrive such as KLIPPAN, LACK and MOMENT. IKEA begins to take the form of today’s modern IKEA.
IKEA grows even more during the 1990s. Children’s IKEA is introduced and the focus is on home furnishing solutions to meet the needs of families with children. The IKEA Group is formed and responsibility for people and the environment is seen as a prerequisite for doing good business.
By 2000 IKEA expands into even more markets such as Japan and Russia. Everything for the bedroom and kitchen is explored and presented in furnishing solutions. This period also sees the successes of several partnerships regarding social and environmental projects.
Today 180 000 people works at IKEA all over the world, in 450 stores. Every Swedish buy goods at IKEA approximately SEK 250 000 (25 000 euro) in lifetime.
Swedish traditional dances always relates to the agricultural phases, in this case the harvesthttp://Swedish traditional dances always relates to the agricultural phases, in this case the harvest
We carried out today our first video conference today, January 11. We made a first attempt with Poland and Turkey at. 10:30 a.m.. It was a first attempt to see if zoom.us functioned satisfactorily, and it did. On the second occasion, at. 14:30 could Latvia, Germany and Turkey join us. Still, it is to show things that we have to work for it to be even better in the future. We are planning two videoconferences before our visit to Latvia. In regular conferences the young people participating in the exchange to keep in communication, they themselves, with the help of teachers.
Pictures by Steffi
Here I would like to present the lesson plan of classes which took place in the Polish school. The topic was What is entrepreneurship? Enjoy and use it!
Entrepreneurship Lesson Plan
|Topic: What is entrepreneurship?
Time: 2×45 minutes
Objective: At the end of these lessons, the students will be able to list entrepreneurial traits, give examples of famous entrepreneurs, discuss the definitions of basic economics terms.
Handout 1 The text „ Have you ever been to a Zara store?” ( New English file-Pre-Intermediate, Student’s Book, C. Oxenden, Ch. Latham-Koenig, P. Seligson, Oxford University Press)Pretest survey on attitudes and list of questions.
Handout 2 The list of tips for young entrepreneurs by the Virgin Founder Richard Branson.
Handout 3 Two envelopes: one contains the economics term and the other contains the definitions of these terms.
Differentiation (addressing all learners’ needs): different learning styles (visual- handouts, poster; auditory–listening and speaking in group, class discussion), targeted questioning.
Activity 1 The students will be asked to brainstorm in groups the idea what it takes to be entrepreneurial and to give examples of famous businessmen and their companies. Then each group presents their ideas to other groups. The teacher writes down their answers on the blackboard.
Activity 2 The students read individually the text „ Have you ever been to a Zara store?” (Handout 1). The teachers asks the students to prepare in groups answers to the questions. Then each group presents their answers.
Activity 3 The students are asked to read the list of tips for young entrepreneurs by the Virgin Founder Richard Branson. (Handout 2). First they read the text quickly to find out which one resonates with them. After short discussion they read the text again to make a list of key vocabulary which represents the characteristics needed for entrepreneurship. Then each group presents their work.
Activity 4 Each group is given two envelopes: one contains the economics term and the other contains the definitions of these terms.(Handout 3) Their task is to match the terms with their definitions. The students may use printed and online dictionaries, and other websites to find out the meaning of new vocabulary. The teacher assists the students in helping them explaining the economics terms. Each group makes a poster using the given materials.
The students discuss in groups their attitudes towards work and entrepreneurship and try to answer the questions: “Would you like to set up a company one day? Why (not)?”, “What kind of business would it be?”, “What are the advantages and disadvantages of being an employer?” The representative of each group summarizes the answers which were presented in their group.
a) Who is Amancio Ortega?
b) What is unusual about him?
c) What was his first job?
d) When did he open the first Zara shop?
e) Where are there the Zara shops now?
f) What are the secrets of Zara’s success?
The Virgin Founder Richard Branson recently answered a reader’s question by listing six things that every fledgling entrepreneur should remember when starting up…
Read his six quick tips and let us know which one resonates with you
1. Think about what drives you
When you’re considering which idea to turn into a business, think about the subjects and problems that interest you most. Is there an industry you love? A talent you have? A cause that you are 110 per cent behind? Don’t start a business just because you think it’ll turn a profit; if you’re not in love with the idea, you won’t move mountains to make it happen.
2. Start at your doorstep
Now that you have decided on the area you’d like to focus on, look around yourself. What is the market missing that it desperately needs? Which services do you and your friends use that are lackluster and could be hugely improved? Think about how your business could help your street, your neighbourhood and your city. From there, you might someday expand to bigger markets.
3. Shake things up
As you design your product or service, remember your resolve to serve the public; business is about improving other people’s lives. Hopefully, once you’ve done that, more money comes in than goes out.
From Virgin Records and Virgin Atlantic to Virgin Money and Virgin Active, our team has always launched businesses out of a genuine desire to disrupt the status quo and improve things for customers.
4. Listen to advice, not to naysayers
When you’re just starting out, you should ask those with experience in your field for advice, especially your parents. But be careful not to confuse discouraging comments for good advice. Lots of people will tell you that your idea won’t work, or that it has been done before. When I started out, I lost count of the people who told me that I wouldn’t succeed.
5. Stay focused – and motivated
You need to dream big and have lofty goals – but in your first year, concentrate on establishing your business and surviving. Keep your eyes on the prize and on day-to-day operations, setting small targets for each day, then each week, each month, each quarter and each year. Write them down and then tick them off. You will be amazed at how much satisfaction you get from this.
6. Love what you do
Whatever you’re doing in business, it should be fun. That has always been a priority at Virgin, and it’s a vital component of our success. I love what we do, our employees love what we do, and so our customers love what we do, too.
is a group of customers for which a business makes products or offers services
a place where buyers and sellers meet, exchanging of goods, products, services, it can be free or black.
The law of supply and demand
low supply and a high demand make prices go higher, and in contrast, high supply and low demand make prices go down
all products and services available to customers
is what people need, want and wish to buy
the rivalry between companies selling similar products and services with the goal of achieving profit
a person who starts a business and is willing to risk loss in order to make money. Somebody who organizes, manages, and assumes the risks of a business or enterprise.
a person employed for wages or salary, is a person working for another person or a business firm for pay.
an activity of making, buying, selling goods or services for money, a business is a commercial organization such as a company, shop/store or factory.
the economic costs that a business must have in order to make a product or service.
all the money that is brought into a company by its business activities, is calculated by multiplying the price at which goods or services are sold by the number of products sold.
profit is the money a business makes after paying all the expenses, it is revenue – expenses, it is the main goal to make business
is the percentage of the total number of people out of job but actively looking for employment and wanting to work
all products or services that are bought by people
the system by which a country’s wealth is produced and used, the management of economic affairs.
the scientific study of the way in which health is produced and used
a written document describing the nature of the business, the sales and marketing strategy and the financial plans (profit and loss).
a document which describes some personal information, education, qualification and work experience
Cover letter (covering letter)
a document that you send when you look for a job
a conversation between a job applicant and a representative of an employer to check if the applicant should get a job
Sole trader (sole proprietor)
a business that is legally owned and controlled by one person, typical of small shops and self-employed people
owned by two or more people, quite popular in the professions as doctors, lawyer, accountants
Private limited company
it has a legal identity separate from the people who own it and manage it
Public limited company
a big business that can offer its shares to the public on the stock exchange
business owned and run by a group of people to give benefits to the members
a business set up by the government
the study of economics that looks on the whole economy, macroeconomics looks at the big picture, it analyzes unemployment, price levels, economic growth, economic decline.
the study of economics that looks at how households and businesses make decisions and behave in the marketplace, e.g. how firms decide how many products to make and at what price to sell.
OUR TRIP TO FLOW TECHINCS
Publicerat av Anna Luc Onsdag 21 december 2016
GLOBAL LEARNING FOR MIND AND HEART 2016-2019
|Girişimci||Entreprenör||Uzņēmējs||Przedsiębiorca||Imprenditore||der Unternehmer, die Unternehmerin|
|Hedef pazar||Målgrupp||Mērķa tirgus||Grupa docelowa||Mercato di Riferimento||der Zielmarkt|
|Müşteri||Kund||Patērētājs||Klient||Cliente||der Kunde, die Kundin|
|Arz||Utbud||Izejvielas||Podaż||Fornitura||die Versorgung, der Vorrat|
|Çalışan||Anställd||Nodarbinātais||Pracownik||Dipendente||der Arbeitnehmer, die Arbeitnehmerin|
|İŞveren||Arbetsgivare||Darba devējs||Pracodawca||Datore di lavoro||der Arbeitgeber, die Arbeitgeberin|
|Bağımsız||Freelancer||Brīvmākslinieks||Wolny strzelec||Libero professionista||der Freiberufler, die Freiberuflerin|
|Iş planı||Affärsplan||Biznesa plāns||Plan biznesowy||Piano aziendale||der Unternehmensplan|
|Curriculum vitae||der Lebenslauf|
|Üst yazı||Följebrev||Pavadvēstule||List motywacyjny||Lettera di presentazione||das Anschreiben|
|Iş görüşmesi||Arbetsintervju||Darba intervija||Rozmowa kwalifikacyjna||Colloquio di lavoro||das Bewerbungsgespräch|
|Jednoosobowa firma||Commerciante in proprio
|Ortaklık||Partnerskap||Sabiedrība||Spółka cywilna||Associazione||die Teilhaberschaft|
|Private limited company
|Aile şirketi||Enskild firma||Privāti limitēta kompānija||Spółka
z ograniczoną odpowiedzialnością
|Società a responsabilità limitata||die GmbH|
|Public limited company
|Anonim şirket||Aktiebolag||Publiski limitēta kompānija||Spółka akcyjna||Società per azioni||die Aktiengesellschaft (AG)|
|Kooperatif||Kooperativ||Sociālais kooperatīvs||Spółdzielnia||Cooperativa Sociale||die Genossenschaft|
|Mal||Varor||Preces||Towary||Merce||die Güter, die Waren
|Özgüvenli||Självsäker||Pašpārliecināts||Pewny siebie||Sicuro di sé||selbstbewusst|
|Donanımlı||Rådig||Atjautīgs||Zaradny||Pieno di risorse||einfallsreich, ideenreich|
|Hevesli||Viljestark||Stipra griba||Uparty||Forza di volontà||willensstark|